Delhi High Court Protects Personality Rights of Actor NTR Junior

New Delhi, The Delhi High Court has granted personality rights to actor Nandamuri Taraka Rama Rao/NTR Junior that the various websites and online websites are not allowed to use his name or image with commercial interests without his permission.

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In an order on December 22, the court said, "Plaintiff's personality traits and/or parts thereof, including name, likeness, and image are protectable elements of the plaintiff's personality rights."

"The plaintiff is entitled to seek injunction against the use of his personality rights by third parties for selling merchandise for their commercial gains, without his authorisation."

Manmeet Pritam Singh Arora, the judge in the case against the actor, ordered on a case submitted by the actor that until the next hearing, a number of defendants could not use NTR and his personality traits using artificial intelligence and deepfake to do so.

The court mentioned that the actor is a familiar face in India and has accrued enormous goodwill and reputation and has become a celebrity in India.

It stated that, unless guarded, the ongoing existence of the infringing products would lead to an irreparable harm on the actor.

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The court prohibited the defendants and the John Doe persons against infringing the personality rights of the actor in addition to ordering the websites to remove URLs of the offensive content, infringement posts, videos and other related materials.

It set the case back to hear on May 19, 2026.

Personality rights commonly referred to as the right to publicity is the right to safeguard, control and cash in on the image, name or likeness of one self.

Other recent applicants to the high court to seek protection of their personality and publicity right include the Bollywood actor Aishwarya Rai Bachchan, her husband Abhishek Bachchan and her mother-in- law Jaya Bachchan, the Hrithik Roshan, Ajay Devgn and R Madhavan, filmmaker Karan Johar, singer Kumar Sanu, Telugu actor Akkineni Nagarjuna, the Art of Living founder Sri Sri Ravi Shankar, journalist Sudhir Chaudhary and podcaster Raj Shamani.

The court accorded them interim relief.

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