McDonald’s to Invest $100 Million to Rebuild Customer Trust After E. coli Outbreak

McDonald’s to Invest $100 Million to Rebuild Customer Trust: Fast food behemoth McDonald's is investing $100 million to back its franchises and win back customer confidence after an E. coli scare linked to the onions in its Quarter Pounder burgers, as per The Times Of India report. Out of this amount, $65 million will reach the most impacted restaurants, as revealed by the firm.

The likely source of the contamination was the slivered onions on the Quarter Pounders as stated by the Centers for Disease Control and Prevention (CDC). As a result, an onion supplier based in California, Taylor Farms, has issued a recall of the onions suspected to be the source of the outbreak.

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Most of the states experienced an outbreak; 30 cases were reported in Colorado, 19 in Montana, and 13 in the state of Nebraska. In New Mexico, which saw ten cases, the same trend persisted. Illnesses were reported to federal health authorities between September 12 and October 21; out of the 104 noted cases, 34 people were admitted into a hospital.

The UK Food and Drug Administration (FDA) which is the agency responsible for protecting the public health safety reassured the public who concern chose not to visit the food outlet that there is no food safety issue at the outlets.

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The article also stated that due to the outbreak, some states quickly removed Quarter Pounders from their lists of available menu items. Raw potatoes, a key ingredient used in Nearly 900 restaurants that did not serve the burger for a while. On July last week, while the RAW slivered Onions with Quarter Pounders were back on the stores across the Country.

The outbreak resulted in a reduction of sales for McDonald’s notwithstanding the swift measures concluded by the company. As such, mending the reputation of the consumers and the losses resulting from the crisis are the aim of the mammoth investment by the company.

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