Pooja Hegde Opens Up on Targeted Trolling: ‘If You Want It to Stop, This Is the Amount’

Pooja Hegde Opens Up on Targeted Trolling: Pooja Hegde, an actress, became pretty surprised when she realized that people are being paid to troll her on social media sites. Pooja said recently in an interview that PR strategies are so well exploited for targeting and pulling down actors sometimes that it highlights the completely sinister underbelly of this industry.

Pooja reveals

Pooja opens up with Filmfare about the negative PR strategy and targeted trolling.

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Pooja said, “Many times, and to me, it was a shock. The one thing I'm really bad at is PR. I remember there was a time when I was constantly getting trolled by meme pages, and I was like, why are they constantly talking negatively about me? It looked targeted. People are spending a lot of money on pulling down other people. When I found out about it, my parents and I were very bothered. But I also took it as a compliment because if someone feels the need to pull you down, it means you are above them. I kept reassuring my parents that it was okay. But after a point, it became too much. I found out that people were spending lakhs just to troll me".

Pooja further revealed that she asked her team to explore the sources of negativity from some popular meme pages and was shocked because the trolling was paid-as people were paying for creating bad content about others.

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She added, “I told my team to connect with the meme pages and ask them what the problem was. And they said, 'This is how much they are paying us. If you’d like to stop it or troll them back, this is the amount.' To me, it was just bizarre. People believe such things but don’t know why I’m being trolled or what the reason behind it is. Sometimes, I see a horrendous comment, go to the profile, and find that there’s no display picture or any posts. These are just paid bots."

Pooja’s upcoming work

Pooja was last seen opposite Shahid Kapoor in her film, Deva. The film did average at best in its response from critics and underperformed at the box office, failing to have any lasting impact on the audience. Next, she will be seen in Hai Jawani Toh Ishq Hona Hai opposite Varun Dhawan, and it is being touted as a 'commercial entertainer'.

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