Sanam Teri Kasam Director Vinay Sapru Shares How Salman Khan Came to the Rescue

Sanam Teri Kasam Director Vinay Sapru Shares: After a successful re-run, Sanam Teri Kasam gets a new life, while Vinay Sapru, one part of the director duo Vinay Sapru-Radhika Rao, thanked Bollywood superstar Salman Khan for standing by them during a critical juncture of the first release of the movie.

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Vinay reveals

Talking to DNA, Vinay gave reasons for the original failure of the movie in February 5, 2016.

He said, “We put our heart and soul into the film, and we were quite confident that we had made a good film. But the studio didn’t care to promote it. Harsh (Harshvardhan Rane) and Mawra (Hocane) used to visit the studio office every day, sitting there the whole day, but nothing came out of it. Whenever I asked them what they had done at the studio, they would tell me they had just sat there all day. Even though we had good songs, there was no buzz on the ground. People didn’t even know when the film was releasing."

The director disclosed how one studio backed out, saying they would find a way out. That's when Salman Khan came in to assist.

He shared, “I met Salman and told him about my film’s release. He asked, ‘When is it releasing?’ and surprisingly, I replied, ‘In the next four days.’ He was stunned and asked, ‘Your film has no buzz and you’re releasing it? Why didn’t you come to Bigg Boss for promotions?’ Then, I shared our struggles with him, and after listening, he immediately asked, ‘How can I help, Vinay ji?’ We requested him to tweet our trailer, and he did it without hesitation. That’s what friendship means to him. I am really grateful that he was there for us during such a crisis."

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About the film

Sanam Teri Kasam was a romantic drama released back in 2016. Even though the film was made with a big budget of ₹14 crores, it did not really catch the audience's attention and only managed to gross ₹9.1 crores, thus being declared a commercial failure. The film was the Bollywood debut of Harshvardhan and Mawra Hocane. It tells a sweet love story with a sad ending. The film's re-release in cinemas on February 7, 2016, was successful.

According to Sacnilk, Sanam Teri Kasam registered the biggest weekend numbers for a Bollywood re-release. On Monday, it earned ₹3-3.25 crore, bringing the overall collection of the film to ₹18.50 crore, which is more than double the lifetime domestic gross of the film from the initial release.

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