Mukesh Ambani Reliance Retail to Launch Sports Brand Rivaling Decathlon

Reliance Retail is planning to launch a sports retail format with rival French competitor Decathlon.

Mukesh Ambani Reliance Retail to Launch Sports Brand: Reliance Retail is planning to launch a sports retail format with rival French competitor Decathlon, as it is aiming to tap into the growing market of athleisure post-COVID-19 pandemic. It's going to occupy large spaces at the top of the cities, planning to give strong domestic competition to the sports sectors, The Economic Times reported on Tuesday.

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According to the report, the brand name has not been released yet. Reliance Industries is in discussions to lease 8,000–10,000 sq ft of space across malls and high streets in major cities for the new venture. One of the sources said, "While reliance retail has expanded significantly in recent years, sports was a missing element in their portfolio.”

Reliance is entering the consumer durable goods and diagnostic healthcare markets, among other things, this would be the latest addition to the company.

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At the same time, other leading brands like Puma, Adidas, Skechers and Asics have also seen significant growth. ‘India has the potential to rank among the company's top five markets globally for athleisure,” said Decathlon’s Chief Retail and Countries Officer Steve Dykes.

The company had a plan to open ten stores per year in size to match the preferences, he said, explaining, “In India, each city is unique, so we tailor our offerings accordingly.”

The company is trying to enhance its digital presence in India by focusing on strengthening its online activities According to earlier reports, Reliance Retail is planning to introduce the Chinese fast-fashion label Shein in the Indian market in the upcoming weeks. Shein is a well-recognised brand that was banned in India in 2020, the action was taken against the Chinese mobile apps due to rising border tension.

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