Anand Mahindra Responds to Criticism of His Vehicles: ‘Even Rudeness, as in Your Post’

Anand Mahindra Responds to Criticism of His Vehicles: Anand Mahindra, the group chairman of Mahindra & Mahindra Ltd, has received widespread praise online for a rather elaborate response to a post tagged, "Fix ground-level issues before showing sky-high shallow aspirations" from Mahindra.

This was followed by an admonitive post on X (formerly Twitter) about Anand Mahindra at the time of the launch of the two new electric vehicles from the automaker, the new BE 6e and XEV 9e.

The user Sushant Mehta's post, which has now been deleted, said that “every single product of yours (Mahindra's) is for those who don't study and research” and added that “media is full with complaints".

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He went on to criticise the designs of the new models, which he claimed will be an "eyesore in a couple of months," and that he had "no idea if your (Mahindra's) design team or you yourself (Anand Mahindra) have such bad taste."

Mehta wanted to specifically address grounds issues such as "issues of existing cars," service centres, issues with spare parts, and employee behaviour.

However, he also clarified that the criticism was all because he hoped and wished that “Mahindra and Tata can be (the) new Maruti and Hyundai for (the) world,” but that he was only disappointed so far.

Anand Mahindra responded by sharing a screenshot of the now deleted post, saying “you’re right, Sushant. We have a long way to go.”

Nonetheless, he made it clear that all the criticisms were because he wanted and wished "that Mahindra and Tata could be the new Maruti and Hyundai for the world," but he was just disappointed up to date.

Anand Mahindra then countered with a picture capture of the now-deleted post saying: "you're right, Sushant. We've a long way to go".

However, he also added, "but please consider how far we have come," and went on to elaborate how a global consultancy firm strongly advised Mahindra to exit the car business, stating that they had "no chance" at a time when Anand Mahindra had joined the company in 1991 when India's economy had just been opened up to foreign players.

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“Three decades later, we are still around and competing fiercely,” he wrote. “We have used all the surrounding cynicism, scepticism—and even rudeness, as in your post—to fuel our hunger to succeed.”

Anand Mahindra further went on to say that the company still has “miles to go” and that “there is no room for any complacency and continuous improvement will continue to be our (Mahindra's) mantra.”

He finished his post by saying, “thank you for feeding the fire in our bellies….”

Mehta deleted the original post, claiming he got a call from Mahindra's marketing team asking him if he owned one or not, which he further went on to criticise as being "unprofessional," when he'd preferred a direct message on the platform.

He also dismissed the possibility of it being a marketing effort, stating “he (Anand Mahindra) doesn’t need such tactics for reach.”

According to him, the team accessed his number through booking details since he was, in fact, a Mahindra owner.

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