Zepto Sparks Outrage After Calling Bengaluru Woman 'Cutie' in Bizarre Notification

Zepto Sparks Outrage After Calling Bengaluru Woman Cutie

Zepto customer service controversy: Zepto notification sparks outrage after a woman in Bengaluru was shocked when she was called “Cutie”.

In the Zepto Bengaluru woman controversy, the woman was identified as Mahak Verma and the incident took place one evening when a push notification from Zepto came on her phone and had a slug titled "cutie_mahak".

Bengaluru news Zepto notification further reads, "You got a follow request from Namaskaram Banana Chips Original Style Salted.” The Zepto customer said that it is not appropriate for a well-known brand to call a stranger "cutie".

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Speaking about the Zepto calls woman cutie incident, Verma said in a LinkedIn post, "Yesterday I received a push notification from Zepto which very conveniently addressed me as "Cutie_mahak"! and suddenly it brought along all the terrible instances that all teenage girls in India go through.”

She further added, "Fast forward many years, we are in an era of startups and POSH acts and all talks about women safety yet a well-known brand find it appropriate to call a random stranger ‘Cutie’ with no context at all?"

Verma said that it is not acceptable for a well-known brand to call someone unknown “random adverbs” and women should feel safe at home.

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The Bengaluru woman said that when she shared a poll on Instagram about the message she got from Zepto, her friends felt that she was exaggerating.

In a similar incident, Zepto received backlash for sending a Bengaluru woman an unwanted promotional notification for a contraceptive pill. Zepto notification read, “I miss you, Pallavi. Says i-Pill emergency contraceptive pill," and three teary-eyed emojis.

This notification from Zepto shocked Pallavi Pareek and made her question the company’s standards. In response, Zepto apologized to the customer in a statement on LinkedIn that reads, Hey Pallavi, we messed up, and we're truly sorry. We understand how thoughtless and potentially harmful this was.”

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