Why Facebook Is Losing Relevance: Mark Zuckerberg’s ‘Worried’ Warning Explained

Why Facebook Is Losing Relevance: Mark Zuckerberg, founder of Facebook, has been gnawing for years on what he considered a cultural relevancy-a point strongly articulated in the emails exchanged between Zuckerberg and head of Facebook Tom Alison in April 2022.

The FTC antitrust trial against Meta is under way, and the emails made public this week really talk about how to keep Facebook relevant, as Business Insider offered.

"Even though the FB app's engagement is steady in many places, it feels like its cultural relevance is decreasing quickly and I worry that this may be a leading indicator of future health issues," the report quoted Zuckerberg as having written.

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Zuckerberg found the situation serious enough to say that whatever happens with Instagram and WhatsApp, there would be no future for Meta without Facebook.

Zuckerberg wrote, "First, a lot of people's friend graphs are stale and not filled with the people they want to hear from or connect with," he had written.

He said, "I might be more inclined to follow them on Instagram or Twitter," suggesting, "Maybe Facebook is becoming irrelevant because of 'friending,' while the aggrandizement of theatres on the other platforms is convincing people to stop considering Facebook."

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He also laid out for Alison a couple of crazy suggestions for making Facebook relevant, the first being a "crazy idea" to delete everybody's friend graph and let them start all over again.

Apparently, Facebook's effort to center on communities with the groups still has work to do. "I'm optimistic about community messaging, but after running at groups in FB for several years, I'm not sure how much further we'll be able to push this," he had written.

Just a few months before, Facebook had taken Reels, the short-form video rival to TikTok, very widely.

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