The Dabur ad shows a lesbian couple holding Karwa Chauth

A Hindu festival, Karwa Chauth is performed by married women for "the security, prosperity, happiness and long life" of their husbands. The video of the ad shows 2 young ladies getting ready for his or her 1st Karwa Chauth with one applying the brand' bleach on the other' face. each raise one another why they're fasting.

One of them answers "unki khushi ke liye" (for their happiness), while the other says "unki lambi umar ke liye" (for their long life).

They are given ethnic clothes by another lady to wear throughout the festival, who calls their preparation 'impressive' and says that the garments can compliment the 'golden glow' of the skin. within the next scene, however, reveals that it's really they themselves who are every other' partners.

People appreciated the advert whereas also calling out those reproachful the ad over the LGBTQIA+ representation.