Shraddha Kapoor unveils first serum infused 'Super Serum' face makeup range with MyGlam

MyGlam, a d2c beauty brand, has launched the first ever serum-infused makeup range – the Super Serum Makeup range for the multifaceted ‘Superwoman’. The range has been launched in a very interesting new age modern format TVC featuring brand ambassador and investor, Shraddha Kapoor showcasing the super features of the range. With ingredients like Hyaluronic Acid, the new range combines the goodness of the best makeup and skin-friendly serums.

This vegan and cruelty-free Super Serum face makeup range includes a BB cream, compact, concealer and foundation. Each product is powered by hyaluronic acid, which holds up to 1,000 times its weight in water, to hydrate skin and maintain its elasticity and firmness, plus antioxidants to protect skin from damage. Packed in the brand's colors bold and beautiful gold, the Super Serum Face Makeup range is one to keep with.

Speaking about the new range and TVC, MyGlam Brand Ambassador and Investor Shraddha Kapoor said, “The Super Serum Face Makeup range brings together the best of makeup and skincare. It offers a balanced approach to your daily makeup routine. It is very useful for modern women. I really enjoyed working in this TVC. It's a fun way to connect with women who want to feel and look glamorous."

Commenting on the launch, Sukhleen Aneja, CEO, Beauty & FMCG Brands, The Good Glam Group, said, “We are proud to announce the launch of our first serum-infused face make-up range with a TVC featuring our brand ambassador, Shraddha Kapoor. The TVC captures the needs of today's super woman who is always busy but needs to ditch her old make up look and try a multifunctional product that gives her make up that makes her look stunning while also providing skin benefits . Also, this range is designed to keep your skin moisturised all day long.”