SBI General launches a new health insurance vertical

SBI General Insurance unveiled its new health insurance vertical. The new vertical was launched in Pune in the presence of Ashwini Kumar Tiwari, Managing Director (IB, T&S), State Bank of India and Mr. PC Kandpal, MD & CEO, SBI General Insurance. 

The company aims to leverage the expansion and network of its parent State Bank of India to further strengthen the reach of health insurance in Tier 3 and 4 markets in India by offering affordable and comprehensive health insurance products. The company said that it will manage in-house servicing of all health insurance claims to provide a better and hassle-free customer experience through this vertical.

Ashwini Kumar Tiwari, Managing Director (IB, T&S), State Bank of India said, “There has been a significant increase in the demand for health insurance especially due to the pandemic. In this scenario, I am glad that SBI General through its new insurance vertical is shifting its focus to the health insurance business. The main objective of this new step is to provide healthcare at affordable cost in every nook and corner of the country.

Increasing access to healthcare in Tier 3 and 4 is critical, which will be enabled through SBI's delivery capability. With all the initiatives, we are moving ahead with the target of making SBI General one of the top three general health insurance companies in the next three years.