Porsche Expands Customization Projects Division to Handle One-of-a-Kind Model Requests
Along with the machinery and Classic divisions, Porsche is extending its Exclusive Manufaktur programme.
This isn't the first time Porsche has offered customization options, and it's a common trend among luxury car buyers. However, along with the Tequipment and Classic divisions, Porsche is also extending its Exclusive Manufaktur programme. Customers who want to make their Porsches special and one-of-a-kind will now have the opportunity to do so. This service will be available for a variety of vehicles, not just sports cars, SUVs, or any particular model. There's also something for classic Porsches, but we'll get to that in a minute.
Customers can customise their cars to bespoke one-off units thanks to Porsche's expansion of product and service offerings across the divisions. This is a reinterpretation of Porsche's Sonderwunsch scheme, which basically means "special order" and dates back to the 1970s. Exterior wrap options, individual starting numbers, prints on the floor mats, illuminated door entry guards, and logo projectors in the vehicle doors are just a few of the options available. The special aspect of this software is that it is not restricted to new models. Yes, indeed! Customizations for off-road use are also on the agenda, as is the personalization of used cars.
In addition, Porsche's Tequipment division provides a variety of accessories and retrofit solutions for individual customer vehicles. When it comes to classic cars, Porsche is now focused on spare parts and factory restorations in order to keep them operational. Inevitably, managing ideas that are too extreme is better left to the aftermarket, but the automaker can consider any proposal that it deems reasonable and feasible. Porsche would also keep track of all one-time requests in its database.