‘Pay Karne Ka Smarter Way’, Amazon Introduces New Campaign For Fast and Easy Transactions

Amazon Introduces New Campaign: 'Pay Karne Ka Smarter Way', Amazon Pay's latest campaign, aims to demonstrate a shift toward smarter transactions.

Aside from highlighting Amazon Pay's speed, convenience, and reliability, the app emphasizes new features such as auto-flash for scanning QR codes even in low lighting, sending money to any UPI ID on any app, fast payments, quick refunds when using Amazon Pay Balance, and 24/7 customer support, which makes it the smartest way to pay.

In addition to featuring Bollywood actor Ayushmann Khurrana, the campaign promises users a hassle-free and rewarding payment experience with Amazon Pay.

Speaking about the company, Khurrana noted“I'm delighted to partner with Amazon Pay for their ‘Pay Karne ka Smarter Way’ campaign. As someone who’s always on the go, I love finding smarter ways to do things, and Amazon Pay is definitely changing the game when it comes to payments."

"Through this ongoing collaboration, I have enjoyed showcasing Amazon Pay’s versatility in everyday situations – whether it’s the ability to function in low-light environments, or the ease of quick scan and pay or its robust refund policies enabled by Amazon Pay Balance."

"From streamlining everyday transactions to ensuring unmatched peace of mind, Amazon Pay transcends the conventional notion of a digital platform.”

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Through Amazon Pay's Scan And/And Pay feature, the TVCs capture the everyday payment challenges encountered by customers.

Khurrana demonstrates how Amazon Pay can deal with dimly lit parking lots, delayed payments, and frustrating payment failures at supermarket checkout counters.

Every scenario highlights Amazon Pay's adaptability and convenience, offering customers an elevated and smarter way to pay, whether it's scanning QR codes in low light conditions, lightning-fast payments, or hassle-free refunds.

"Pay Karne Ka Smarter Way' highlights Amazon Pay's commitment to simplify the digital payment experience, making it the fastest, safer, and thus smarter way to pay anyone, anywhere," said Anuradha Aggarwal, director, user growth and chief marketing officer, Amazon Pay India.

Customers can scan any QR code, send money to any UPi ID on any App, and receive money seamlessly with Amazon Pay UPI.

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