Nora Fatehi Slams PR Tactics Aimed at Sabotaging Her Career

Nora Fatehi Slams PR Tactics: In Bollywood, Nora Fatehi has carved a niche for herself with her scintillating dance performances, while she also indulges herself occasionally in acting. In a recent interview with BBC Asian Network, the Canadian actor-dancer revealed that some actors resort to hiring a few PR agencies to promote their work in such a way that they are ensured of being compared to her.

Nora elaborated on how some in the industry think that she is arrogant when in fact she says what she thinks and says it straight. Moreover, she discussed the judgments that people pass on her wanting to play movie lead roles and lots of times instead just doing a dance number. “My logic is that everyone should be allowed to do songs, and everyone should act. But it should be fair for everybody. When I see these songs, you know what I like about them? That girls are coming out, being confident, being sexy, and trying to perform. What I don’t like is when everybody starts using my name as a marketing tool,” she said.

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According to Nora Fatehi, some actors are also using their PR to promote their songs by associating with her. “So when they want to market a song, they think, ‘Let’s compare it to Nora,’ and I don’t like that. All of the PR agencies are doing it. A new song is coming out? Cool, so they’ll be like, ‘Nora’s career is over,’ or ‘She can eat 100 Noras for breakfast.’ I know who’s behind this, and I know how much you have to pay to do that. I get a lot of PR packages convincing me to do the same, but I refuse. I won’t compare myself to anyone or bring someone else down. If a song is going to work, it should be because people appreciate my talent, not because they’re excited to replace someone else—that’s just ridiculous,” Nora added.

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Nora revealed having seen this being done while lying on bedrest for an ankle injury. She accepted that some of the songs were classy, while some of them were just horrible.

On the work front, Nora Fatehi will be appearing further in Be Happy with Abhishek Bachchan. The film will premiere on Amazon Prime Video on March 14.

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