Live music festival - ‘Live In Your Living Room’ to be hosted by Instagram to raise funds for Covid-19 relief efforts

On Friday, Instagram said that it will collaborate with Indian musicians to hold a live music festival to gather donations for the Covid-19 crisis situations.

Almost 27 Indian musicians have banded together to help Covid-19 relief efforts by playing at the Instagram event, ‘Live In Your Living Room’, which would be its second year.

Concert attendees will have to login to their Instagram accounts to watch a string of live performances that will take place one after the other for eight hours straight.

It will take place on May 29th, commencing at 4pm and lasting till midnight. Fans can donate to the different charity organizations that these musicians support.

Instagram, in collaboration with talent management agency Representatives, is presenting the 2021 festival, which is endorsed by all major Indian music label companies.

'Social For Good' is a Facebook effort that raises awareness and funds for notable community causes by putting together popular characters and artists.

‘Live In Your Living Room’ is a component of this initiative, wherein musicians will collect donations for charities such as Hemkunt Foundation, Give India, and United Singers Charitable Trust, all of which are supported by the performers.

The performers roster includes Armaan Malik, Arjun Kanungo, Andrea Jeremiah, Akanshka Bhandari, Anuv Jain, Big Indie Bang (Neyhal, Raghav Meattle), Benny Dayal, Eric Nam, Euphoria, Gully Gang, KSHMR, Salim Merchant, Shalmali Kholgade, Sunidhi Chauhan, Saindhavi Prakash, Satyaprakash Dharmar, Shilpa Rao, Salim Merchant, Yashraj Mehra and Zaeden