Instagram is testing monthly subscriptions priced at ₹ 89 per month for exclusive stories, live videos

Facebook-owned social media app Instagram has been testing a subscription feature through which creators can earn money. It looks like the company is now readying the launch of this feature according to Instagram’s App Store listings on iOS.

There’s a new “Instagram Subscriptions” category under the “In-App Purchases” section for the Instagram App Store listing. First spotted by TechCrunch, Instagram Subscriptions are priced between $0.99 and $4.99 in the US. The same is live on the App Store in India as well. Here, Instagram Subscriptions are priced at ₹89 per month. The new subscription option is visible along with Instagram Badges that users can buy to gift creators during live sessions.

Instagram head Adam Mosseri had conjointly aforesaid that the corporate is exploring subscriptions on the platform earlier this year. Instagram Subscriptions are expected to be like Twitter Blue wherever fans will get access to exclusive tweets and different content. Similarly, Instagram is anticipated to form sure content accessible just for subscribers. And Instagram has been testing an identical feature for a few months currently.

Reverse engineer Alessandro Paluzzi has been sharing developments on Instagram performing on subscription-based fan clubs. Instagram is testing a subscribe button which will seem on a creator’s profile. Fans will subscribe and find access to exclusive content like stories and live videos. A special member badge will appear next to your username whenever you DM (direct message) the creator or inquire into their posts. This badge will purportedly build interactions prioritised with the creator.