HERO MOTOCORP MAKES A SPLASH AT EICMA 2023 WITH PRODUCTION READY VEHICLES IN NEW CATEGORIES & FUTURISTIC CONCEPTS
New Delhi : Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, on Tuesday announced a slew of strategic initiatives here at the EICMA 2023, including extensive growth plans to expand its footprint in electric mobility, enter new ICE vehicle categories and foray into Europe.
Delivering on its commitment to provide world-class experiences and products to its customers across the globe, the company unveiled three concept vehicles and three production-ready vehicles at EICMA - the world’s largest two-wheeler expo. It also announced a road-map to enter the European markets such as Spain, France and the UK by mid-2024.
Addressing global media at the company’s stall at EICMA, Niranjan Gupta, CEO, Hero MotoCorp said, “We are excited to showcase our latest products and technologies to our stakeholders here who have come from around the world. We are collaborating with highly credible partners in the UK, Spain, and France to start commercial operations in each of these markets by mid 2024.
“We will first introduce our electric scooter VIDA V1 in these countries and then expand our offerings with high-capacity premium ICE motorcycles and scooters, which are showcased here. With our expertise in providing high-quality personal mobility solutions at accessible prices, we are confident that our new range of products will be appreciated by customers across geographies. Our aim is to “Innovate and Manufacture in India for the world” and we are changing gears to swiftly move ahead towards this target.”
The company unveiled two new ICE scooters – the Xoom 125R and the Xoom 160 at the show. Both scooters will enter multiple geographies soon.
It also unveiled the VIDA V1 Pro for Europe and UK markets. The VIDA V1 is the company’s first e-scooter, launched under its emerging mobility brand – VIDA, Powered by Hero.
Building a comprehensive portfolio of high-capacity premium motorcycles, it also unveiled the – Concept 2.5R XTunt– which is a new category for the company.
Aligned with its vision “Be the Future of Mobility”, Hero MotoCorp also unveiled two EV concepts – the Lynx and Acro. Both these products are a completely new take on urban mobility and have been developed at the company’s European R&D hub – the Tech Center Germany, near Munich.
Showcasing its plans to enter key European markets, Hero MotoCorp also announced that it will enter Europe riding on its electric vehicle brand VIDA.
The VIDA V1 will be the first product to enter in multiple European markets, starting with Spain and France. Simultaneously, the company will also commence operations in the United Kingdom.
Hero MotoCorp will start the commercial operations here towards the middle of the calendar year 2024. In due course, it will also start to bring its premium range of ICE motorcycles and scooters to these countries.