Education Minister Dharmendra Pradhan to launch a 100 days Reading Campaign

At a time when youngsters are spending a lot of time on social media and video games, the government has initiated a unique campaign. It is a campaign under which the government will try to encourage students to get into the habit of reading.

“Union Education and Skill Development Minister Shri Dharmendra Pradhan will be launching a 100 days Reading Campaign ‘Padhe Bharat’ on 1st January, 2022. 100 Days Reading Campaign marks an important step to improve learning levels of students as it develops creativity, critical thinking, vocabulary and the ability to express both verbally and in writing. It helps children to relate to their surroundings and real life situation,” a press note from the Education Ministry informed.

It added, “Children studying in Balvatika to grade VIII will be part of this campaign. The reading campaign will be organised for 100 days (14 weeks) starting from 1st January 2022 to 10th April 2022. The reading campaign aims to have participation of all stakeholders at national and state level including children, teachers, parents, community, educational administrators etc. The 100 days campaign will be continued for fourteen weeks and one activity per week per group has been designed with the focus on making reading enjoyable and build lifelong association with the joy of reading.”

The Ministry has prepared a comprehensive guideline on Reading Campaign with age appropriate weekly calendar of activities and shared with States and UTs.

“The activities can be done by children with the help of teachers, parents, peers, siblings or other family members. In order to make the campaign effective, the activities designed have been kept simple and enjoyable so that these can also be easily conducted with the materials/resources available at home and with the help of parents, peers and siblings, in case the schools are closed,” the Ministry said.