Dettol is working not only for safety but also for social awareness
In the Corona era, people have paid more attention to health issues at the individual level. In this period, they have also started talking about awareness. Now under its flagship campaign, Dettol 'Banega Swasth India', RB has launched the Social Return on Investment (SROI) Evaluation Study Report of the successful Dettol School Hygiene Education Program.
This report has been launched in ISC-FICCI Indian Sanitation Conclave 2020. Its virtual discussion centered on the need for a unified approach to 'wash' in schools during the time of Covid-19.
Ravi Bhatnagar, one of the directors at Reckitt Benckiser Health AMESA, says that we at Dettol BSI believe in the idea of health and hygiene for all. He stated that the Dettol School Curriculum was presented in association with our development partners to make changes in the behavior of young children.
He said that our goal is to emphasize the need to create a 'wash' value in facilitating a clean environment and preventing the spread of infection among children.
In the discussion, Ms. Tinni Sahni, CEO of Aga Khan Foundation said that through hygiene programs in schools, they have seen a role reversal of children and parents, in which children have taken the role of teaching the right way to wash hands.
She said that children have become the agent of change in communities in spreading awareness on health and hygiene.
She also said that she believes that the hygiene curriculum should be a part of daily schooling. She is of the view that during pandemics, washing hands is the only way to protect ourselves from diseases.
This report states that Dettol School Hygiene Education Program has given a social value of Rs 33.05 for every Rs 1 invested.
The initial investment of Rs 15.9 crores has yielded good results through innovations such as the use of creative forums to emphasize important hygiene measures, structured hygiene sessions in schools, collaboration in training at multiple levels, etc. and the initiative has raised a social value worth Rs 526 crores.
Hand hygiene is very important to prevent the spread of Covid-19 and the initiative has brought an 86 percent increase in the adoption of hygiene practices.