Ashirwad launches 'Raho Char Kadam Ahead' in association with Flipkart and Hunar Online Courses
It has partnered with Hunar Online Courses, an online learning platform to equip women with cutting edge skills and help them start their entrepreneurial journey.
Ashirwad Atta today announced a special campaign, 'Raho Char Kadam Ahead'. The objective of this campaign is to enhance the skills of housewives to enable them to meet their innate needs and help them further their employability.
Ashirwad has tied up with Flipkart, an e-commerce marketplace developed in India, to provide a selling platform to women after completing their course. Under this campaign, Aashirwad aims to reach out to more than 1,50,000 women and give them Rs 45 crore. To provide courses of higher value.
To participate, housewives can register themselves by purchasing a promotional pack of Ashirwad Atta and scanning the fatwakam given on the pack or by giving a missed call on the number. After registration is complete, users will be redirected to Ashirwad's WhatsApp bot, which is designed to provide personalized support to customers and help them choose the course of their choice from the Hunar online courses.
Housewives can choose from over 20 skill courses that include International Cuisine, Embroidery, Entrepreneurship, Baking, Home Decor, Chocolate Making, Fashion Designing, and more. Hunar provides end-to-end support to its clients in its online courses, which include faculty sessions, live sessions, assignment submissions and certifications. Ashirwad and Hunar will be hand-in-hand to resolve customer doubts 24/7 through WhatsApp bots to provide customer support during the course.