Virat Kohli Announces New Management Team to Oversee Business Ventures: A ‘New Chapter’ Begins

Virat Kohli Announces New Management Team: Virat Kohli announced his new management team, ‘Sporting Beyond’ on November 7. The former India captain said the company shares his values of integrity and transparency and his love for the sport. He also said the new team will manage all his business.

"I am excited to announce a fresh start with Sporting Beyond, my new team, who have been working with me for a while now," Virat Kohli said in a statement on social media.

???? #sportingbeyond pic.twitter.com/Z1kojD8lzJ

— Virat Kohli (@imVkohli) November 7, 2024

"The team at Sporting Beyond shares my goals and my values of transparency, integrity and a love for sport, in all its forms. This opens a new chapter for me as I look forward to my partnership with my new team, who will be working with me on all of my business interests," he added.

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This comes after Kohli’s split from his long time management company Cornerstone which was led by his manager Bunty Sajdeh.

Indian cricketer Rishabh Pant has partnered with sports and athlete brand management experts Anant Arora and Indranil Blah to manage his off-field activities.

Under this partnership, Anant and Indranil will manage all of Pant’s commercial activities except his individual playing contracts. They will also provide strategic brand management support and resources to help increase Pant’s visibility.

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This will manage Pant’s revenue streams through endorsements, public appearances, digital engagement and licensing opportunities.

“My team off the field has to reflect my values on it - professionalism, teamwork and long term vision. Both Anant and Indranil are in sync with my thought process on how my brand should be built and I’m looking forward to what we will create together.”

A household name in Indian cricket across all formats, Pant is loved by fans of all ages for his down to earth and charming personality and is a great brand ambassador. He motivates those around him on and off the field.

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