Tata Motors launches 'Anubhav' mobile showrooms

Tata Motors today launched the “Anubhav” showroom on Wheels. It provides rural consumers with a car shopping experience at their doorstep. In line with its marketing strategy in villages, this initiative will help increase the company's reach in tehsils and talukas. Tehsils and Talukas have immense potential in terms of rural population and economy. 103 mobile showrooms will be deployed across the country to increase public awareness of the Tata Motors brand in villages across India.

This mobile showroom will help the existing dealers to provide doorstep shopping experience to their consumers. This initiative will help by providing information about the new Forever range of cars and SUVs, accessories. With this, consumers will be able to get the benefit of the financial scheme. He will be able to book test drives and evaluate the cars that are up for exchange.

With the expertise of the Fully Built Vehicles (FBV) division of Tata Motors Commercial Vehicles, the experiential showroom on wheels has been developed on the highly reliable Tata Intra V-10. The mobile showrooms will be operated by the dealerships under the supervision and guidance of Tata Motors.