Business News : Actress Vidya Balan associated with Bharti AXA Life

Bharti AXA Life has announced the launch of an integrated campaign under its brand proposition. Conceived by L&K Satchi & Satchi and with Brand Ambassador Vidya Balan, this multimedia campaign will seek to simplify insurance and provide Indians with smarter choices in terms of value, products and services while choosing the right insurance cover. The campaign will engage with audiences across multiple mediums including television, digital and social media. Bharti AXA Life also introduced its new Sonic Identity with the launch of a newly integrated campaign, which showcases its ability to be future ready.

Last year Bharti AXA Life introduced its new motto - 'We make insurance easy in a complex world'. The new campaign focuses on how the company has lived up to its objective.

Commenting on the launch of the campaign and Sonic Identity, Parag Raja, CEO, Bharti AXA Life said, “We are extremely excited to launch this campaign with a new musical brand identity and launch our integrated brand campaign. We believe that easing insurance will increase its reach in the country. Our campaign highlights how we help customers make smarter decisions by providing convenient solutions. The need to deliver hassle-free solutions has been realized with the pace of digitization in the last two years. An advertisement shows how we have introduced the industry's first, QR code-based smart card, which is a new discovery not only for the customers, but also for us as a company. We are thrilled to have Vidya on board for this campaign and will continue to strengthen our engagement with our customers through the brand's strategic initiatives across various touchpoints.”