Ajay Devgn on Bollywood’s Box Office Struggles: ‘We Are All Still Struggling’

Ajay Devgn on Bollywood’s Box Office Struggles: Bollywood is struggling at this time with many films not getting favorable responses from the box office, barring a few exceptions like Vicky Kaushal's Chhaava. Here, the hit title has still eluded 2025. With Ajay giving his perspective on this phase for Bollywood during the trailer launch of his next film, Raid 2, he comments on the subject more.

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At the trailer launch of Raid 2, Ajay Devgn was mentioned that he is one of the few actors who have had success with franchise films post Covid with Drishyam 2 and Singham Again. When asked how he navigates going about such projects, he said, “Right now, we are still struggling. We are not sure what the audience would come in theatres for and what not. But we think we have an idea of how the audience has evolved and changed.”

The actor added, “During the pandemic, a lot of international exposure [of content] happened due to OTT. So, we are adapting to it and also changing. But nobody is very sure as of yet. We are all still struggling but trying to figure things out.”

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Ajay cited the films Chhaava and negated the high ticket pricing theory. “The audiences are coming in for the ticket prices that are there. I don't think that is the reason. They are deciding which film to watch and which they don't want to. The kind of promotion strategy which we discuss, that is not attracting the audience. They want content. If your trailer and teaser lands, and they like the story and songs, they definitely come in. It all boils down to what they want to see and if they are getting it through the trailer or not,” he said.

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