SRK appointed as the brand ambassador of Thums Up

Coca-Cola has appointed film actor Shah Rukh Khan as the brand ambassador of its popular product, Thums Up. Giving this information in a statement on Wednesday, the company said that the new advertisement of Thums Up with Shahrukh will be shown across all news channels. Shah Rukh was earlier associated with Pepsi, the rival company of Coca-Cola.

On his association with Thums Up, Shah Rukh said that the brand reflects the never-give-up attitude which perfectly matches his mood. Sumeli Chatterjee, Head of Integrated Marketing Experience (India & South-West Asia), Coca-Cola said that the 45 year old brand Thums Up has always inspired millions of people to stick to their dreams. Thums Up has become a billion dollar brand only last year. Coca-Cola acquired it in the year 1993 from Ramesh Chauhan of Parle Bisleri.