Happy Diwali 2020: Textiles Ministry Appeal to buy and gift Indian handicrafts

The Minister of Textiles has appealed to all the consumers in the country to buy products manufactured by local artisans.

“Inspired by the clarion call given by the Prime Minister on the 9th of November, let’s come together to show our support for local textile and handicraft business," the Ministry said in a press release.

It added, "Be it the humble earthen Diya, the desi drape, home furnishings like bed sheets, curtains or handcrafted goods that you gift your near and dear ones; this Diwali make every purchase count. To encourage Diwali sales through weavers, artisans, local and small businesses please show your on Twitter, Facebook and Instagram and use the hashtag #Local4Diwali."

The Ministry is of the view that handicrafts is a symbol of India’s glorious cultural heritage and an important source of livelihood in the country. This sector is key to women’s empowerment as over 55% of all handicrafts artisans and allied workers are women.

"The Prime Minister has urged that it should be our endeavour to use Indian handicrafts, and also communicate to more and more people about them," the press release.

It added, "Let the trend help support sales in these challenging times; your support will help resurrect many opportunities for those in need.”